Evergreen – that’s what banner advertising is, it’s what is called an evergreen form of advertising. If you’re not familiar with it, you may be shocked to know that in some ways it’s much better than the more well known forms of paid advertising. You can even do this on a small budget if that suits you better. You can perform research that will pinpoint sites within your niche where you can buy ad space for a month for relatively cheap. In this article we shall be looking into 3 effective banner advertising tips that will help you better your campaign.
First and foremost, your banner ads won’t be effective in any way if you don’t have a strong call to action in place. One common experience is advertisers may not know to use the call to action statement on their banners, and when that happens they experience low conversion rates which is expected. You really do have to be direct and tell them what you want them to do – “Buy Now,” or “Click Here.” Sometimes people can be funny because they will respond to your directions in the call to action. Don’t ever think that copywriting isn’t involved with banners because it is. Therefore, the call to action must be used, but of course don’t be rude about it. The graphics have their role to play just like that copy does.
Obviously, the words in your ads, the banner copy, has to be capable of reaching out to people and moving them. There are several methods you can use in your banner copy, and again you can get good ideas from the banners you studied.
If you have something that’s boring or doesn’t go with the vibrant nature of your banner ad, then you won’t get many clicks. You have to decide which emotions to tap into with your market, and the only way to know that is by doing good research. The thing about banner copy is that it’s extremely tight, and it really has to be laser precise.
Make multiple banner designs and perform split testing, and you do want to do that for optimization purposes. Eventually your conversions at the same location will start to taper off, and that means people are too familiar with that particular design. It’s hard to say how many impressions is too many over time, but you’ll definitely see it in your conversion metrics.
Banner advertising is not rocket science at all, but you do need to learn how to do it well. Your results will be the most impressive when you take the time to learn how to do it. It’s very important to take things slow until you get a firm grasp on the process.
