There’s no better way to improve your site’s search engine ranking than to accumulate valuable backlinks. The fact is, a few well optimized backlinks will do you more good than dozens that are not set up correctly. The methods on building backlinks that we’ll be covering below will help you get your site ranked better.
When you’re having someone link to your site, make sure that your link isn’t placed in JavaScript format because search engines tend to ignore such type of links. You can’t see this with the naked eye which is why you need to check the source code of the page where your link is positioned to determine what type of link it is. You should pay close attention to where your link is positioned as well as whether or not it is in the correct format.
You also want to verify that your links are direct and don’t use redirects. You will make sure, this way, that when people click on your link, they are taken to your site and not another one. Due to the fact that search engines, like Google, can’t read flash pages, you want to make sure none of your incoming links are from these types of sites. If you really want to get a link from a site that’s in flash then make sure that it has a static HTML page which will be indexed and ranked in the search engines. It’s really important that you focus on your link building efforts the right way to optimize them better. After all, you don’t want to spend a lot of time acquiring links that aren’t going to help your SEO efforts.
There are many automated link building programs in the market that promise to give you an instant boost in the search engine rankings.
Make sure you avoid such programs by all means because there are no shortcuts when it comes to building and optimizing your links. Google always favors links that are built in a natural way and by using an automated link building program you’re only increasing your chances of being penalized by the search engines. You need to start off slow and be consistent and avoid trying to do everything quickly. By being ethical you will soon find that you get plenty of excellent links that the search engines notice. Your efforts won’t be for nothing because once indexed by the search engines, these links stay there for a long time.
Since you want your site to rank well for a long time, you want to focus on getting backlinks that are going to last. Many people, for example, sign up with forums so they can put a link in their signature, but the forum owner may remove them in a week or two. When you buy a link on a web site, it can also be removed at the owner’s discretion. This is why be doubly sure before you invest your time in building links for sites that will eventually remove them. Before creating your link, find out how many other links are there; if all of them are very recent, it’s likely that the site takes them down quickly. Asking the site owner if they allow links to remain on their site is another way to find out.
To conclude, it is clear that backlink optimization isn’t all that hard. You just need to ensure certain things before you start all the hard work. You will find that being patient pays off in the end in quality backlinks, even if it takes some time.
