It’s easy to totally flop with Google AdWords, and perhaps all the time the problem can be traced to commonly seen mistakes. If you ever hope to become profitable, then you simply have to know what you’re doing so you can avoid these dream killing mistakes. So that is why we’re offering you a brief introduction to three kinds of Adwords mistakes you simply must avoid.
Many businesses, and beginners, hurt themselves by basing entire websites and marketing campaigns on poor market audience research. It could almost be impossible to know your target audience too much; that is how important it is. It’s easy to cut corners with your research even though it doesn’t really take terribly long to do, but that could mean disaster for you. When you are engaged in your research, another component that is vital concerns keywords. Keywords are the backbone of any campaign, which is why you should understand their importance when it comes to creating profitable campaigns. You’ll also need to discover the keywords your competitors are bidding on. While all of that seems like a major pain, actually it’s not hard to do; and it really is worth it in the end. Google can be your friend quite often when you’re doing this kind of research. You can glean some information right from your competitor’s sites, and of course you can see what keywords they may be optimizing for. Google helps you by allowing your to run a keyword analysis on your competition using the tool with your Adwords account. You don’t need to know everything about your competition, but you can get some very useful information that will help you.
If you’re new to PPC, then do stay away from Google’s Content Network when you’re setting up your PPC campaigns. This network is actually a network of websites that have partnered with Google to display ads. These sites are usually AdSense based, which is why the results you will get them from aren’t much targeted. The thing about Content Network traffic is it really tends to be less targeted, and you’ll be spending money for little returns with that traffic source. If you wanted to make the best of your time, then become proficient with Adwords, first, and then you can explore the Content Network.
Another big mistake is stuffing too many keywords into a single ad group. Your continuous testing and changing of your AdWords advertisements will improve the performance of your ads. Stuffing keywords into one Google AdWords ad group will only cause you to miss out on the popular keyword clicks. These data compilations can be confusing because you are not able to see which keywords are actually performing well. It is suggested that you limit the number of keywords in an ad group to 10 or 20 to get a clearer picture of which ones are performing best. Now that you know which keywords are performing the best you can duplicate those results in other campaigns. You will no doubt fail misrably if you forget about having too many irrelevant keywords in your ad groups.
If you’re knowledgeable, then you’ll still make some mistakes – do don’t worry too much about them. It’s not hard to learn how to do AdWords or PPC, but it’s just that it is highly encouraged you learn something first.
